CASE STUDY

SQUARE

Square has built its brand on their commitment to elevating small businesses.

Over the course of several years, we supported the development of real-seller stories and real-seller assets. From launching new hardware, to promoting adoption, our team traveled across the country to deliver photo and video content to support the brand throughout its evolution.

An elderly woman wearing sunglasses and a black embroidered jacket is in conversation with a person holding a smartphone inside a restaurant. The background features large windows, a rainbow pride flag, and several patrons dining.
An elderly woman with white hair and glasses, wearing a blue jacket, sitting at a table inside a restaurant, viewed through a window with a reflective surface. Coffee cups and a plate with food are on the table.
A man with short dark hair and a beard wearing a red vest and t-shirt is smiling while using a touchscreen point of sale register at a rustic wooden counter in a store. Shelving with products and bright windows are in the background.
Three women working at a coffee shop counter, with one woman in the center smiling and looking down at a laptop. The woman on the left is wearing glasses and a brown apron, and the background features a brick wall and coffee cups.

DISTILLERY LANE
CIDER WORKS

SQUARE CELEBRATES
INDEPENDENT BUSINESSES

EPICUREAN TRADER

THE DETAILS

BONE + GOLD ROLE

Full Scale Production - Concept to Delivery

DELIVERABLES

Branded documentaries and short-form content libraries balancing brand storytelling with product value, featuring real subjects filmed within fully operational businesses.

A woman with tattoos on her arm is using a tablet at a counter in a bakery or cafe. Behind her, two women are talking near the display of baked goods, with one holding a phone.
A table displays colorful books, illustrated posters, flyers for a bookstore day, a laptop, smartphone, and a water bottle, in front of a wall with artwork.
A woman with glasses and dark hair, dressed in a white shirt and black pants, is on a wooden ladder in a library, looking at a book. The library has high, arched ceilings and rows of bookshelves filled with books.

APPROACH

Through a rigorous pre-production process, we meticulously built an aggressive and strategic schedule. We composed the right team to work with speed and precision inside of sometimes small, always active spaces. We worked with the sellers to proactively explain the evolving plan and we communicated every trade off with clarity so our clients were empowered to make decisions in the moment.

EXECUTION

We partnered closely with the creative directors to capture the energy and aesthetic of each individual seller.

RESULTS

Our work has been leveraged across departments to increase sales, build brand relevance and lead the evolving creative direction of the entire industry.

SWAMP RABBIT

BARBEARIA

RANCOURT & CO. SHOECRAFTERS

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