CASE STUDY

META PROS

A young man with headphones around his neck is leaning over a seated woman at a laptop. They are in a bright room with large windows, curtains, and potted plants.
Woman wearing headphones sitting at a table with a laptop, holding a mug, in a bright, modern room.
A young woman with brown hair, wearing a blue vest and white shirt, sitting on a brown sofa with cream and gray pillows, wearing headphones, smiling at her laptop in a modern, cozy living room with exposed brick wall, plants, and artwork.

For several seasons, we were hired to develop and then evolve global assets for use in 33 markets.

Our talent had to be culturally and ethically representative of the markets their images would be used in. Our sets had to reflect the energy and aesthetic of the region.

A woman with dark hair wearing a beige shirt and red top, smiling and looking at her laptop while wearing a white headset, seated at a wooden desk with a potted plant, a geometric paper decoration, a container of pencils, and a document holder.
A man in a gray knit sweater and a woman with blonde hair in a dark shirt are looking at a computer monitor on a desk in an office. They are discussing something on the screen. The office has a corkboard with charts and notes on the wall, a plant on the desk, and some headphones.

THE DETAILS

BONE + GOLD ROLE

Full Scale Production - Concept to Delivery

DELIVERABLES

Global Assets

Two women are sitting at a white table, talking and smiling. One woman has long dark hair and is wearing a striped white and black shirt, while the other has curly short hair and is wearing a gray polo shirt. There is a silver laptop, a notebook, and a white mug on the table. In the background, there is a large potted plant with broad green leaves and decorative abstract wall art in pastel colors.

APPROACH

We engaged the best creatives in the business to design and build versatile, modular sets with customized propping. We built an aggressive and meticulous shooting schedule, organizing the day to support efficiency and speed alongside the high-quality creative requirements.

EXECUTION

With each production season, the approach evolved. From shooting every region in the Bay Area to shooting in global markets simultaneously, we delivered a massive scope of assets in record time.

RESULTS

These assets lived on for years. Many are still in play today. They gave a face and an energy to a service category that is a major revenue driver for Meta.  We were proud to be invited back to iterate season after season.

These assets lived on for years. Many are still in play today.

They gave a face and an energy to a service category that is a major revenue driver for Meta.  We were proud to be invited back to iterate season after season.

Two women sitting at a white table having a conversation in a modern office space. The woman on the left is wearing a floral blazer, and the woman on the right is wearing a grey top and black boots. A large green plant in a pink pot is on the left, and geometric colored panels are on the wall behind them.
A young man with dark hair wearing a burgundy shirt, sitting at a wooden table, smiling and wearing a white headset. He is gesturing with his right hand while looking at a laptop with a green screen. On the table, there is a grey coffee mug with blue inside and a smartphone. The background features large windows and a potted plant.
A woman leaning over a desk and smiling while talking to an excited man seated in front of a computer. The desk has a coffee mug, notebook, and headphones. The background features charts and graphs on a corkboard.
Two women sitting at a white table in an office, smiling and talking. One woman has short hair, wears a white blazer, and the other has long dark hair, wears a light blue shirt. There is a large plant in a white pot on the left and a colorful geometr
A woman standing next to a seated man shows him something on a computer screen in an office.
A man in a red blazer leaning over a woman's shoulder as she sits at a desk in front of a computer in an office.
A young man with dark hair, wearing headphones, a striped shirt, and an olive jacket, sitting on an orange sofa in a modern living room, smiling and looking at a laptop.
Two people sitting across from each other at a white table in an office or meeting space, engaged in conversation. A large potted plant is on the left, and geometric wall art decorates the background.
A young woman with brown hair smiling and wearing a blue zip-up top over a white shirt, sitting on a brown leather couch in a room with a brick wall and a large green plant.
Two people sitting and talking at a white table in a modern office or meeting space, with a large potted plant on the left and colorful geometric wall art behind them.
A woman with long dark hair, wearing a green sweater and a headset with microphone, smiling and gesturing with her hand while sitting at a desk in a well-lit room with large windows and indoor plants.
A young woman with long dark hair wearing a blue sweater and yellow shirt, smiling as she looks at her tablet while sitting at a wooden table with a laptop and a mug in a cozy, well-lit room with plants and large windows.
A young man with headphones around his neck helps a woman at a laptop in a well-lit room with large windows, white curtains, and potted plants on the windowsill.
A man with a beard and long dark hair wearing a tan jacket and blue shirt, sitting at a desk with a laptop, wearing a headset, gesturing with his hands, in a bright room with large windows, plants, and books.
Two men working together at a desk in a bright office, with large windows and various office supplies around.
A woman with dark hair smiling while working on a laptop in a bright room with large windows and plants.
A woman with dark hair, wearing a beige cardigan and white shirt, smiling and holding a gray mug with Meta logo on it, sitting at a wooden table with an open laptop, smartphone, and papers. She is wearing a headset with a microphone. The background f
Man wearing a green sweater and white headset using a laptop at a wooden table in a bright room, with a large plant and bookshelf in the background, and a mug on the table.
A woman wearing a headset sitting at a wooden desk with a laptop, coffee mug, and plant in a well-lit home office
A woman wearing headphones and a white shirt with a green cardigan sitting at a wooden desk, holding a tablet and smiling, in a home or office setting with plants and books in the background.
A woman wearing a hijab, headphones, and a green jacket sitting at a wooden desk with a laptop, smiling and speaking during a video call in a bright room with a blue wall, a potted plant, a bookshelf, and artwork.
A man wearing a light blue sweater and a headset, smiling and looking at a tablet, sitting at a wooden desk in a home office with plants, shelves, and decor.
Woman wearing a headset smiling while working on a laptop at a wooden desk in a home office with a blue accent wall and shelves with books and decor.
A woman with short blonde hair wearing a headset and black apron, sitting at a wooden desk, smiling while looking at a tablet.

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