CASE STUDY

INSTAGRAM + META

We were engaged for an international production showcasing how Instagram’s Ad tools impact small businesses.

From Brazil to London, New York to LA, Sydnee to Montana and more in between, we worked closely with the Global Business Marketing team at Instagram to develop, produce, shoot and deliver this campaign.

A woman with long dark hair stands with arms crossed, leaning against a yellow wall, wearing a black T-shirt and earrings.
A person wearing a gray beanie and beige hoodie is securing a black metal grid fence with a clamp. Behind the fence, a white T-shirt with black trim and the printed message 'SUPPORT YOUR PEOPLE' hangs on a mannequin or display. The scene is outdoors, with trees and other booths or displays visible in the background.
A person holding a smartphone taking a photo of jewelry on display on a wooden table.

Each campaign was intended to speak to their local community, while maintaining a consistent aesthetic. We were tasked with delivering commercial polish, with real-people storytelling.

THE DETAILS

BONE + GOLD ROLE

Full Scale Production - Concept to Delivery

Two women reviewing something on a phone, in front of a wall with photos of dresses and fashion looks pinned up.

DELIVERABLES

Short Story-driven testimonials with cut downs and photographs.

Two men practicing boxing in a gym, sparring with gloves while a coach observes. Two women with boxing gloves and helmets are in the background, with equipment on the wall.
Woman in leopard print top organizing jewelry or crafts on a table in a cozy room with brick walls, large window, and plants.

APPROACH

To achieve a consistent look and feel across the suite, we traveled a core team and built out with local crew.  For efficiency, we produced the project in a compact run with quick turn edits on parallel tracks to meet tight deadlines without sacrificing quality.

EXECUTION

We worked with our core team and scaled with local crew. This allowed us to spread out the economic impact of the productions while achieving cohesion across the deliverables.

We nailed the deliverables on time and on budget and set a look that would define real-people storytelling for the brand.

We were engaged year after year to evolve the campaign for new audiences and new markets.  Meta’s Global Business Marketing Team used these assets to exceed their revenue goals and drive tremendous value for their shareholders.

Woman sitting at a desk with fabric swatches and design materials in a room with dress forms and clothing racks.
A man with tattoos working on a project at a cluttered wooden workbench in a dimly lit workshop. The background features an exposed brick wall with electrical wiring and equipment.
A tattoo artist and a client with a arm tattoo in a tattoo shop, tattooing a blue geometric design.
A woman smiling and showing her teeth as she hands a small blue bag to a person in a store that sells glasses, with shelves of glasses in the background.

HEAD TO THE INSTAGRAM SUCCESS STORIES PAGE TO →

VIEW MORE
CASE STUDIES

TAKE ME THERE →